It’s in the Stars founder Elizabeth Ball produces personal astrology reports
designed to help people achieve better harmony and understanding of themselves, their relationships and children.
Initially, Elizabeth handled report production and sales offline, but in an effort to expand and streamline her business, she wanted to move these aspects online.
Lateral Systems was engaged to build www.itsinthestarsonline.com , which has enabled Elizabeth to sell her reports online, and build and engage a loyal customer base.
Engagement
Services
Project Design
Requirements definition
Technical Design
Verve® implementation
Third party software integration
Custom voucher tool implementation
Training & Support |
Verve®
features
Website content management
Email marketing
E-Commerce
Integration
|
Results
The implementation of the Verve® email marketing and e-commerce functions allowed It’s in the Stars to build a database of customers and to sell reports online. It’s in the Stars e-newsletters are created within Verve® and allow content contributors to author newsletter content just as they would create website content. It’s in the Stars e-newsletters can be cast through Verve® and the CMS provides critical post-campaign reporting and statistics.
The website, www.itsinthestarsonline.com is intuitive, scalable and has been a valuable online tool for brand building.
The regular emails created through Verve® have provided customers with added value before and after purchase of the astrology reports, at the same time as providing Elizabeth with a better understanding of her customer base. An online presence has also allowed Elizabeth to expand into overseas markets and help provide momentum for her products.
Visit the It's in the Stars website.